Innovation Is Going From Zero to One
Coming up with something that has never been done before that causes everyone to adopt. Typically requires a 10x improvement over the past thing.
Innovation can come from combining different fields. It can also occur when things are constricted, requiring creativity to overcome limitations. Typically, smaller organizations are better at innovation.
There are many examples in popular music, such as Jimi Hendrix introducing his style of guitar playing. Everyone that came after tries to copy his sound.
References
Zero to One by Blake Masters and Peter Thiel