Create a New Category To Own
You are your own category - there is no one else in the world that is like you. You are the first and only in the category. Own it. The Law of Category states that is is better to create your own category to be the first in and own than attempting to adopt a crowded category.
You can create your own category by combining different fields and finding the smallest viable market to focus on. Choose a unique niche suited to your strengths that you can dominate.
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