Create a New Category To Own

You are your own category—there is no one else in the world that is like you. You are the first and only in the category. Find your own category, and own it. The Law of Category states that is is better to create your own category to be the first in and own than attempting to adopt a crowded category.

You can create your own category by combining different fields and finding the smallest viable market to focus on. There are many complex problems to solve and niches to fill. Choose a unique niche suited to your strengths that you can dominate—your own game to play.

References

12 Rules for Life by Jordan Peterson

Atomic Habits by James Clear

Mastery by Robert Greene

The Almanack Of Naval Ravikant

The Daily Laws by Robert Greene

This is Marketing by Seth Godin

Tiny Changes with Big Results - Ground Up 083

Why Being Different is Good | Uniqueness is an Advantage